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UniFood

Overview

Role:
UI/UX Designer, UX Researcher 
Time Period:
Oct 2023 - Dec 2023
Tools Used:
Figma, Excalidraw, Keynote, Figurative, GPT-4, Claude-3, and Good notes

Problem Statement

Within Lovely Professional University (LPU), a diverse range of food stalls offers students an array of culinary choices. However, the current lack of organized information makes it challenging for students to discover new stalls and cuisines. This leads to a repetitive dining pattern, missing out on gastronomic exploration. Additionally, the abundance of options leaves students uncertain about their choices, hampering their dining experience. To address these challenges, a dedicated solution is required. 

Project Goals

Encourage Discovery: Inspire LPU students to try new food stalls and cuisines, expanding their culinary experiences on campus.

 

Easy Information Access: Provide a user-friendly platform for students to access food stall details and menus conveniently.

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Personalised Suggestions: Offer tailored food recommendations based on individual preferences. This way, students can discover new stalls and new food items everyday.

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Boost Vendor Engagement: Enable better interaction between students and food vendors, promoting diverse food offerings

The Process

Empathize

In designing Unifood, I immersed myself in the campus life of students, faculty, and staff to grasp their dining needs and desires. Through heartfelt interviews, I uncovered their daily challenges, dietary constraints, and the quest for a better dining experience. My design journey was fueled by their stories of hurried meals and the search for satisfying, convenient optio

 

User Survey

User Interviews

User Personas

Empathy Mapping

empathy map

Define

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Campus life revealed a pressing need: quick, personalized dining options are scarce, leading to long lines, limited choices for special diets, and dining frustration. My solution aims to streamline ordering, tailor meals to individual needs, and improve campus dining by saving time and respecting dietary diversity. Insights from our community showed a hunger for variety and personalization unmet by current services, highlighting significant time lost in queues or searching for the right food.

 

Stakeholder Mapping

stakeholder map

Ideate

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With a clear problem statement in hand, I moved into the Ideation phase, aiming to generate a wide range of creative solutions that address the defined needs of the university community for the Unifood project. This stage was about pushing the boundaries of conventional thinking and exploring innovative concepts that could revolutionize the campus dining experience. Here's how the process unfolded:

Brainstorming Session

I organized several brainstorming sessions that brought together diverse teams comprising designers, developers, students, and even dining service staff. The diversity of perspectives was crucial in generating a broad spectrum of ideas. We focused on creating solutions that could make food ordering convenient, personalize the dining experience, and cater to various dietary needs and preferences.

HICK's LAW

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The time it takes to make a decision increases with the number and complexity of choices.

unifood screen

The LPU Dining Experience features over 100 food stalls, each offering a diverse array of culinary delights. With such a variety, it's easy for diners to feel overwhelmed by the choices. To streamline this selection process, a smart suggestion feature, inspired by Hick's Law, could enhance user experience by simplifying decision-making and personalizing options, ensuring every meal is both delightful and effortlessly chosen.

unifood design

Overcome decision fatigue at mealtimes! "Magic Assist" feature uses AI to become your personal food genie. By analyzing your past orders, preferences, and trending dishes, Magic Assist intelligently recommends food stalls, food courts, and even specific meals you might crave. This eliminates endless scrolling and simplifies your search, helping you discover new favorites and save valuable time.

RECIPROCITY

Reciprocity is the social norm of responding to a positive action with another positive action, creating a cycle of mutual benefit.

recriprocity

Harnessing social connections can revolutionize on-campus food delivery. Imagine students leveraging their existing network to bypass long lines. By requesting nearby friends to pick up orders, we create a win-win situation. Students save time, and the concept fosters reciprocity within the campus community. In the future, the person who helps can return the favor by picking up food for their friend, both receiving benefits from this cycle of mutual assistance.

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Ditch the long lines with "Ask a Friend to Pick Up!" We all know the struggle – delicious food, but a frustrating wait. This innovative feature leverages your existing social network to save you precious time. When placing an order, see if any friends are nearby. With a simple request, your friend can become your personal food runner, picking up your order and delivering it to a designated meeting spot within the app. It's a win-win – you avoid the line, and your friend might appreciate a free meal or a chance to lend a hand!

Information Architecture

information architecture

Prototype​

 

Wireframing - Low Fidelity Prototype

wireframes
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wireframes
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High Fidelity Prototype

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Community talks is a place where students can share their reviews on food stalls, suggest places to visit and review food items.

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Profile page with previous month's stats 

Testing​

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